BBC Worldwide is running “Touch the Stars,” a worldwide marketing campaign to introduce the BBC iPlayer (Global), an interactive iPad app offering access to a comprehensive catalog of BBC programming. The campaign highlights the tactile viewing experience of the BBC iPlayer (Global) with television spots, interactive ads and Poke Ricky, a Facebook app that urges users to poke Ricky Gervais in the face.
Five television commercials focus on a single finger that enters the frame to manipulate and poke the face of BBC television stars Ricky Gervais (The Office), Richard Hammond (Top Gear), Bruce Parry (Tribe), James May (Edge of Space) and Rick Stein (various cooking shows). Like the Gervais app, the television spots allow BBC fans to feel as if they are actually touching television stars, thereby providing a clear link to physical experience of using the BBC iPlayer (Global) app on their iPads.
Click on the image below to play the Richard Hammond on Top Gear in YouTube (HD)
Click on the image below to play James May on the Edge of Space in YouTube (HD)
Click on the image below to play Ricky Gervais on Comedy in YouTube (HD)
Click on the image below to play Rick Stein on Food in YouTube (HD)
Click on the image below to play Rick Parry on Getting to Know Indigenous People in YouTube (HD)
The Touching The Stars campaign was developed at BBH New York by chief creative officer John Patroulis, deputy chief creative officer Calle Sjoenell, creative director Jon Randazzo, creatives Dean Woodhouse and Hugo Bierschenk, creative manager Chad Utsch, account director Abbe Hale, account director Jimmy Euwer and account manager Sarah Shapiro.
Filming was shot by directors David Shane and Michael Clancy via O Positive, London, with director of photography John Pardue, line producer Matthew Jones, executive producer Ralph Laucella and producer Samantha Addy.
Editor was Ethan Mitchell at The Whitehouse Post, New York, with executive producer Corina Dennison and senior producer Lauren Hertzberg.
Online and visual effects were produced at Carbon VFX by creative director/Flame artist Kieran Walsh, Flame artist Matt Reilly, AFX artist David Nelson and executive producer Frank Devlin. Colorist was Tim Masick at Company 3.