BBC Sport coverage of the Wimbledon Championships tennis tournament this year was promoted with a trailer in which competitors have their style, past wins and individual traits turned into animated typography. Moving in slow motion, their anatomical movements are covered with words that could be associated with their chances at the championship. In the end one word will set them apart, “Champion”.
Click on the image below to play the Wimbledon 2012 video in YouTube (HD)
The Wimbledon 2012 trailer was developed at Red Bee Media, London, by creative head/copywriter Joe Lee, business director Eve Hacking, planning director John McDonald, working with BBC SPort creative marketing manager James Parry.
Design and post production were by Mainframe by executive producer Adam Jenns, producers Armand Weeresinghe, Emma Phillips, art director/animator Liam Chapple, animation director/animator Lee Walker, animators Nidia Dias, Chi Yu, Ben Black, Jack Brown, Claudio Salas, Alan Warburton.
Editor was Ray Stevens at Family Editing.
Sound was produced at Jungle Studios.
Music is “Extraball (With Amanda Blank)” by Yuksek.