Bank of America has been partnering with Feeding America‘s Give A Meal campaign over the holiday season in the USA. In a major effort to fight hunger this year, for every $1 given through the Gift for Opportunity fund before January 9, 2012, Bank of America is giving $2 to Feeding America. The campaign, online at feedingamerica.org/bankofamerica, was promoted using an animated commercial featuring “Place to Be”, a track by Nick Drake.
Click on the image below to play the video in YouTube (HD)
“One in six Americans struggles with hunger. That’s why Feeding America offers the support they need to thrive. And you can help. For instance, a $10 donation helps provide 80 meals for your neighbors in need. And this holiday season, Bank of America will triple your gift for a total of 240 meals. Together we can make three times the difference: Visit bankofamerica.com/give.”
The Feeding America campaign was developed at Hill Holliday.
The animated spot was produced at Brand New School by executive creative director Jonathan Notaro, art directors Christopher Palazzo, Mario Sader, designers Stephen Kelleher, Kaya Ono, 2D animation team Ben Hill, Erica Gorochow, managing director Danny Rosenbloom, executive producer Devin Brook, producer Madison Brigode, production coordinator Misha Brea.