Bananas are For Monkeys

In Sweden everyone eats bananas after working out. Saatchi & Saatchi Sweden launched “Bananas Are For Monkeys” in 2006 to promote Gainomax as a post-workout drink, and have since created many campaigns around that theme, using monkeys every time. The 2012 campaign introduces us a new kind of Monkey.

Monkeys Team Photo


Click on the image below to play the Monkeys Story in YouTube (HD)

Click on the image below to play the Tactics video in YouTube (HD)

Click on the image below to play the Cheerleaders video in YouTube (HD)

Click on the image below to play the My Name Is video in YouTube (HD)

Click on the image below to play the Working Out video in YouTube (HD)

Credits

The Bananas Are For Monkeys campaign was developed at Saatchi & Saatchi Stockholm by art director Gustav Egerstedt, copywriter Amalia Pitsiava, account director Jonas Björlin, account manager Marie Nodbrink, planner Linn Johnsson, working with Gainomax marketing director Rikard Höög.

Filming was shot by director Oskar Bård via Hobby Film with executive producer Calle Isberg, director of photography Jakob Ihre.

The Earlier Monkeys campaigns

Click on the image below to play the Cutest Monkey video in YouTube (HD)

Click on the image below to play the Hypnotic Monkey video in YouTube (HD)

Click on the image below to play the Funky Monkey video in YouTube (HD)

Click on the image below to play the Savethemonkeys.net (case) video in YouTube (HD)

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Location Sweden Sweden

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