The new Baileys global marketing campaign, “Cream with Spirit”, has been launched with “Pour Spectacular”, a music video inspired by the 1930s films of legendary/influential Hollywood director and musical choreographer, Busby Berkley, renowned for his unique style and ability to turn dancers into human kaleidoscopes.
Click on the image below to play the Baileys Pour Spectacular video in YouTube (HD)
Click on the image below to play the behind the scenes video in YouTube (HD)
The Baileys Pour Spectacular commercial was developed at BBH, London, by creative director Rosie Arnold, creatives Cat Bojcuk and Steve Sorec, production assistant Jemima Bowers and agency producer Victoria Baldacchino.
Editors were Scott Cato and Paul Watts at The Quarry with assistant editors Jonathan Casey and Ed Hanbury.
Post production and visual effects were produced at The Mill, London, by VFX producer Chris Batten, shoot supervisors Ben Turner and Francois Roisin, 2D Lead Artists Ben Turner, Gary Driver, 3D lead artists Francois Roisin, 2D artists Bevis Jones, Grant Conner, Hugo Saunders, 3D artists Emily Meger, assist Houmam Abdallah, Matte painter Antoine Birot and colourist Mick Vincent.
Music is “Rapture” by Blondie. Choreographer was Michael Rooney.