Volkswagen is promoting the benefits of keyless access in the 2013 Jetta with “Bad Dog”, a commercial featuring a bulldog that’s swallowed the car keys. The trip to the vet is still possible as long as the dog is near the car.
Click on the image below to play the Bad Dog video in YouTube (HD)
The Vet ad was developed at Deutsch, Los Angeles, by chief creative officer Mark Hunter, group creative directors Michael Kadin and Matt Ian, associate creative directors Brian Friedrich and Mark Peters, copywriter Matt Sherman, art directors Paul Oberlin and Mike Palese, director of integrated production Vic Palumbo, director of broadcast production Victoria Guenier, senior producer Dave Stephenson, CEO Mike Sheldon, group account director Tom Else, account directors Chris Carter and Monica Jungbeck, account supervisors Pari Boorer and Amanda Rantuccio, account executive Dani Gordon, chief strategic officer Jeffrey Blish, group planning director Douglas Van Praet, senior account planner Nargis Pirani and account planner Bryan Clurman, working with Volkswagen chief product and marketing officer Tim Mahoney, marketing VP Kevin Mayer, brand communications general manager Justin Osborne, and advertising manager Jeff Sayen.
Editor was Dick Gordon at Spot Welders with assistant editors Cudjo Collins and Patrick Murphree, executive producer David Glean and Joanne Ferraro, and producer Carolina Wallace.
Colorist was Stefan Sonnenfeld at Company 3.
Post production was done at Method Studios by Flame artist Pete Mayor, Smoke artist Jason Frank, executive producer Robert Owens and producer Stephanie Allis.
Licensed Music, “Dirty Old Egg Sucking Dog”, composed by Jack Clement and performed by Johnny Cash, was courtesy of Columbia Nashville by arrangement with Sony Music Entertainment.
Sound was designed at 740 Sound Design by sound designer Rommel Molina and executive producer Scott Ganary. Audio post production was done at Lime Studios by mixer Mark Meyuhas, assistant mixer Matt Miller and executive producer Jessica Locke.
Media was handled at Mediacom.