Bacardi is relaunching Bacardi Dragonberry with “The Mark of the Master”, a promotinoal campaign featuring the tattoo art of Japanese Tattoo Master, Horitaka. Horitaka has given the Bacardi Dragonberry dragon a fresh, new, killer look. The new branding is associated with a pop up tattoo shop in the heart of Amsterdam’s red light district on the 8th and 9th of September, along with a VICE.com competition to win the “mark of a master”. The event is being promoted with a short film featuring Horitaka and Dutch rap artist and designer Sef.
Click on the image below to play the Bacardi Mark of a Master video in YouTube (HD)
The Mark of a Master campaign was developed at Fitzroy, Amsterdam.
Filming was shot by director Hans Knaapen with director of photography/editor Doug Hancock, colourist Robert Thomas. Post production was done at Darlings, Amsterdam. Music was produced at Morgan Avenue.