autoTrader.ca has launched the Autolyzer, online at theautolyzer.com, a futuristic Facebook application that scans your profile (likes, friends, age, city and more…) to determine the perfect car for you and your lifestyle. The app is designed to help people navigate through hundreds of thousands of great vehicles to find the right one, connecting with autoTRADER.ca’s claim to have “The Most Cars in One Place.”
The Autolyzer campaign was developed at DDB Canada, Toronto, by creative directors Todd Mackie, Denise Rossetto, copywriter Daniel Bonder, art director Pete Ross, senior cultivator Melissa Smich, agency producer Luc Quartarone, technologist Joe Dee, strategist Kevin McHugh, senior vice president Michael Davidson, account director Peter Brough, account supervisor Carly Sutherland, account coordinator Lindy Scott, PR manager James Loftus, PR supervisor Gabrielle Totesau and senior PR consultant Erin Bodley.
Production was produced at Superfad, Toronto, by executive creative director Will Hyde, art director Gretchen Nash, editor Ryan Haug, senior interactive producer Beck Hendrerer-Peña, producer Aimée Safko, executive producer Chris Volckmann, simulation/VFX artist Phipat Pinyosophon, lighting/texturing artists Andrew Butterworth and Kyle Humphrey, animators Patrick Clarke and Greg Bekken, lead developer Joseph Gray, Flash developer Brent Wantanabe, lead 3D artist Matt Guzzardo, lead modeler/texturer artist Adam Rosenzweig, lead compositor Joel Voelker, compositing team Kaleb Coleman, Paul Barkshire and Paul Cantor.
Sound was designed and mixed at Grayson Matthews.