The Australian Bureau of Statistics promoted the 2011 Census with “Spotlight”, an interactive campaign designed to get the average Australian motivated to share their information. The site, spotlight.abs.gov.au, used information from the 2006 census to provide visitors a range of infographics based on their ancestry, place of birth, age and occupation. The campaign won a Gold Cyber Lotus at Adfest 2012, silver and bronze awards at the Spike Asia awards, and was recognised with a FWA site of the day.
Click on the image below to play the Leo Burnett case study video in YouTube (HD)
Click on the image below to play the Census Stories video in YouTube (HD)
Click on the image below to play the Thank You video in YouTube (HD)
Click on the image below to play the Data Processing video in YouTube (HD)
Click on the image below to play the How We Get Around video in YouTube (HD)
The Spotlight campaign was developed at Leo Burnett Australia, Sydney, by executive creative director Andy DiLallo, digital creative director Kieran Ots, creative team Kieran Ots, Misha McDonald, Sharon Edmondston, designers Dave Mugford, Eddy Milfort, John-Henry Pajak, Janifer Wong, developers Keong Seet, William Parry, Kevin Brown, Jason Kitson, composer Chris Bradstreet, producers Lester Martinez, Jennifer Borres, head of digital production Eduardo Larossa, account managers Paul Everson, Libby Weston-Webb, Claire Kesby-Smith, Neil Duncan.