Audi Vampire Party with Daylight
Audi is running “Vampire Party”, an advertising campaign culminating in a commercial aired during the first break after kick off in the Super Bowl XLVI. The commercial brings a 2013 Audi S7 into a vampire party, complete with Audi LED lights each with 5,500 Kelvins. The commercial was promoted on Facebook with “Race the Light”, a 60-piece puzzle on the Audi Facebook page. Twitter buzz is being promoted with the hashtag #SoLongVampires. Audi also released a cinematic trailer on YouTube that looks back at Audi’s Super Bowl spots from the past four years, 2008, 2009, 2010 and 2011, and features footage from this year’s commercial.
Click on the image below to play the Vampire Party (Daylight) video.
Click on the image below to play the 2012 Super Bowl Trailer in YouTube
Vampire Party Credits
The Vampire Party campaign was developed at Venables Bell and Partners, San Francisco, by executive creative director Paul Venables and Will McGinness, creative directors Erich Pfeifer, Tyler Hampton and Lee Einhorn, copywriter Ned Brown, art director Byron Del Rosario.
Music is “The Killing Moon” by Echo & The Bunnymen.