AT&T Warming Up for 2012 Olympics

At&T is running “Warming Up”, an extended Olympic brand/anthem spot featuring Ryan Lochte, epically swimming across the Atlantic as a metaphor for all that Team USA athletes have to do to get to the Olympic Games. Throughout his journey, we see him overcoming one obstacle after another until he finally swims ashore in London. “Luck doesn’t get you to the Olympic Games. You can’t wish your way onto the podium. You can’t buy it or hope for it. It’s not enough to dream about it. Luck didn’t get me to London. I swam here.” The AT&T Warming Up ad is part of the Journeys campaign, following the Team USA preparations for competition, online at

AT&T Warming Up commercial

Warming Up Credits

The Warming Up ad is part of the Journey campaign was developed at BBDO New York by chief creative officer David Lubars, senior creative directors Grant Smith and Rick Ardito, creative director/copywriter Peter Albores, associate creative director/art director Hunter Fine, executive producers Julie Collins, agency producer David Rolfe, executive producer Cheryl Gackstetter, music producer Melissa Chester.

Filming was shot by directors Marie Hyon and Marco Spier at Psyop/Smuggler, with Smuggler executive producer Allison Kunzman, Psyop producer Kate Sutherland, managing director Lucia Grillo, producer Anna de Castro

Visual effects were produced at MassMarket by creative director/2D lead Drew Downes, VFX supervisor Joerg Liebold. Editor was JD Smith at Final Cut. Telecine was produced at Nice Shoes by colorist Chris Ryan.

Sound was mixed at Sound Lounge by Tommy J. Music and sound were designed at Q Department by composers Drazen Bosnjak and Sam Retzer.