Apple has launched four television commercials promoting the new iPhone 5: Thumb, Cheese, Physics and Ears. The iPhone 5 comes with the A6 chip, is 18% thinner and 20% lighter than the iPhone 4S, and has a larger screen. The phone has 4G-LTE connectivity. The 30 pin connector has been replaced with the eight-pin Lightning connector. Google Maps as a default navigation app has been replaced with the Apple Maps app. A digital wallet holds coupons, store cards and passes.
Introducing the iPhone 5, with 4-inch Retina display. It’s the perfect size for everything, including your thumb. Click on the image below to play the Thumb video in YouTube (HD)
Introducing the iPhone 5. Now taking beautiful photos in panorama is as simple as saying “cheese”. Click on the image below to play the Cheese video in YouTube (HD)
Introducing the iPhone 5, with EarPods, designed to sound better and earshaped to fit better. Click on the image below to play the Ears video in YouTube (HD)
The iPhone 5 is here. The biggest and tallest yet somehow thinnest and lightest iPhone yet. Click on the image below to play the Physics video in YouTube (HD)
The iPhone 5 advertising campaign was developed at TBWA\Media Arts Lab.