Apple iPad Mini Piano

Apple has launched “Piano”, a television commercial promoting the new iPad Mini. An new iPad and an iPad Mini play a piano duet of the 1938 song Heart and Soul on Garageband, the larger iPad with two fingers, the iPad Mini with one finger. The commercial follows on from the iPad Mini Smart Cover ad, featuring the Lupine Waltz, and 4:45 minute iPad Mini Intro video.

Apple iPad Mini Piano ad


Click on the image below to play the Apple iPad Mini Piano video in YouTube (HD)

Click on the image below to play the Smart Covers video in YouTube (HD)

Click on the image below to play the iPad Mini Intro video in YouTube (HD)

Credits

The Piano ad was developed at TBWA\Media Arts Lab by chief creative officer Duncan Milner, executive creative director Eric Grunbaum, creative directors Simon Cassels and Jon Lancaric, art director Luke Martin, copywriter Chris Trumbull, executive producer Mike Refuerzo, agency producers Hank Zakroff, Mallory Gordon, Tessa Kocourek, Christina Villaflor.

Filming was shot by directors Mark Coppos and Rebecca Baehler via Green Dot Films with director of photography Fernando Cardenas.

Editor was Jenny Mogen at Nomad. Post production was done at D-Train by lead Flame artist Ben Gibbs.