Apple iPad Screen This Good

Apple has launched the latest iPad with a special event and an integrated advertising campaign. Apple CEO Tim Cook spoke at the 2011 Keynote Event in San Francisco, revealing the imminent release of the 4G capable iPad, complete with “stunning Retina Display”, 5MP iSight camera, and ultrafast 4G LTE, starting at $499. The campaign begins with the Keynote address, the iPad video, and “This Good”, a television commercial celebrating the Retina Display.

Apple iPad This Good commercial with Girl


Click on the image below to play the This Good commercial in YouTube (HD)

Click on the image below to play the iPad video in YouTube (HD)

Credits

The iPad campaign was developed at TBWA\Media Arts Lab by chief creative officer Duncan Milner, executive creative directors Eric Grunbaum, Scott Trattner, copywriter Aimee Lewis, senior art directors Antoine Choussat, Paul Wysocan, Joe Fotheringham, art director Vidur Raswant, producers Hank Zakroff, Rob Saxon and Tessa Kocourek.

Filming was shot by directors Mark Coppos and Rebecca Baehler via Green Dot Films with director of photography Fernando Cardenas.

Editor was Jenny Mogen at Nomad. Post production was done at D Train by lead Flame artist Ben Gibbs.

  • Steve

    Not as good as their past commercials such as “Mac vs PC”