Amnesty International in Australia is running a digital campaign designed to challenge the arms trade, using a unique digital petition that shows people the power of their signature. As visitors to armstrade.amnesty.org.au sign, their name becomes a tunnel through which a child soldier escapes.
Every minute one person is killed by armed violence, fuelled by an unregulated arms trade. This July, United Nations Member States will negotiate a global Arms Trade Treaty. Your signature will help achieve a treaty that will protect millions of lives and give a new chance to tens of thousands of child soldiers.
The Armstrade site was developed at M&C Saatchi, Sydney, by digital group head Steve Farkas, copywriters Alison Hingle, Ronojoy Ghosh, art director Ronojoy Ghosh, account manager Alexandra Pollak, working with Amnesty marketing team Katie Hart and Ming Yu.
Digital production was done at Boffswana by director Stephen Van Elst, executive producer Robert Stock, producer Alex McNeilly, lead developer Clint Hannaford, developer Leigh Mannes, lead designer Jonathan Poynter, designer Thomas Pullar and animator Ben Weller.