Amazon.com made the connection between the company’s traditional mail delivery and the Kindle Fire’s online access to products in “Montage”, a commercial released in September 2011. “For years we’ve been placing the things you love at your doorstep. Now, we’re placing them at your fingertips. Introducing Kindle Fire—a Kindle for movies, music, apps, games, web browsing, and of course reading. Kindle Fire from Amazon. Only $199.”
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The Montage ad was developed at Walrus by creative director Deacon Webster, art director Jillian Dresser, copywriter Julian Tippins, head of production Jason Heller, account director Marjorie Spitz, account manager Claire Fallon.
Post production was produced at Cut + Run by editor Dayn Williams, producer Melati Pohan and executive producer Rana Martin, and online artist Joseph Grosso.
Colorist was Ben Eagleton at Smoke & Mirrors.
Audio post production was done at AudioEngine by audio engineer Rex Recker.
Music is “Atlantic” from GIVERS’ album “In Light”.