Wrigley is continuing its Altoids “Hall of Curiosity” campaign with three animated commercials featuring curiously strong facts relating to American history. The Hall of Curiosity campaign, launched at hallofcuriosity.com in November 2011, introduced visitors to a range of unlikely artifacts, each suggesting a role played by Altoids in history. Many of the artifacts were placed for auction on eBay. The three animated commercials, “The Exchange”, “Central Park” and “Restaurant”, explain how Altoids were nearly involved in the purchase of Manhattan by Dutch settlers, were indeed instrumental in the design of New York’s Central Park, and once were the bribe of choice in American restaurants.
Curiously Strong Fact: Dutch settlers nearly bought Manhattan for a tin of Altoids. Nearly. Click on the image below to play the Exchange video in YouTube (HD)
Curiously Strong Fact: Altoids were instrumental in the design of Central Park. Perhaps unwittingly? Click on the image below to play the Central Park video in YouTube (HD)
Curiously Strong Fact: Maitres d’ were once very easily persuaded by Altoids Smalls (and short, shady characters). Click on the image below to play the Restaurant video in YouTube (HD)
The Curiously Strong Facts campaign was developed at Energy BBDO by chief creative offier Dan Fietsam, executive creative director Kevin Lynch, copywriter Andrew Chahine, art director Ryan Stotts and account supervisor Sean Brewster.
Animation was produced at Blacklist, New York, and Wizz, Paris, by directors Flying V (Gary Levesque & Clement Soulmagnon), executive producer Adina Sales, producers Meagen Moore and Matthieu Poirier (Wizz), producer Patrick Gantert (Blacklist), Flame artist Ingmar Reouardière, graphic artists Geoffrey Skrajewski and Mathieu Bernadat.
Click on the image below to play the video in YouTube (HD)