ALS I Have Already Died

ALS Foundation Netherlands has been recognised with a Gold Direct Lion, Silver Integrated Lion, and Bronze Media Lion at Cannes International Festival of Creativity, for “Ik ben inmiddels overleden” (I Have Already Died). Nine Dutch patients suffering from ALS or Lou Gehrig’s disease made campaign statements for the ALS Foundation Netherlands, for advertising campaigns to be aired after they died. The campaign, aimed at raising awareness of ALS and raising funds for research, ran on TV and radio, outdoor, in cinemas, via bannering, social media, a website,, and in print.

ALS Conny Deenik I Have Already Died

Click on the image below to play the case study video.

ALS Joep Cobben I Have Already Died
ALS Theodor Deyer - Ik ben inmiddels overleden I Have Already Died

Click on the image below to play the Theodoor Doyer video.

Click on the image below to play the Joep Cobben video.

Click on the image below to play the Conny Deenik video.

I Have Already Died Credits

The “I Have Already Died” campaign was developed at Publicis Amsterdam, The Netherlands, by executive creative director/copywriter Marcel Hartog, executive creative director/art director Jeroen Van Zwam, photographer Lukas Göbel, designer Dave Fransen, art buyer Ron Townsend, producer Marja Borkus, interaction developer Kelly Kouw, technical designer Jeroen Hessing, editor Francisco Rodriguez Bouzas, visual designer Jan Hibma, account director Michiel Van Der Linden and account manager Marcella Van Holten-Beekman.

Filming was shot by director Olaf Van Gerwen via In Case Of Fire. Editors were Kim Hinrichs and Michael Horvers at Condor Digital. Sound was produced at Studio De Keuken by Robin Schlösser.

PR was handled by Anne-Marie Brouwer and Ingrid Wallisch at P&B Communicatie. Media was handled at Starcom.