Reebok is promoting its design collaboration with Alicia Keys with “Girl Inspired”, a commercial set to a remix of her single “Girl on Fire”. The spot showcases Keys as an inspiring and empowering figure to women as she finds success on the greatest stage in the world, her very own New York. Alicia’s own signature collection includes a new take on the Freestyle Hi (also known as the 5411), Freestyle Double Bubble, Classic Nylon Slim and Princess.
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The Girl Inspired spot was developed at McGarryBowen by executive creative director Mark Koelfgen, associate creative directors jamie Massam and Cooper Smith, executive producer Steve Ford, assistant producer Nick Bourne.
Filming was shot by director Samuel Bayer via Serial Pictures. Editor was Gary Knight at Cut + Run. Post production was done at Smoke + Mirrors by Flame artists Sam Caine, Dan Bowhers, Ross Vincent, producers Barbara Kontarovich and Paul O’Beirne.