Alexander Olch Knot Yourself

Fashion clothier and accessories shop The Corner and Alexander Olch Menswear are running “Knot Yourself”, a short film by director Matt Lenski, in which French model Aurélie Claudel, complete with moustache and men’s clothing, acts out a tutorial for the 4 In-Hand tie knot. Claudel, who usually speaks with a deep French accent, not only gives a stellar and charming performance as Olch, but also flawlessly lip-syncs his DIY instructions. The film launches as part of a campaign to advertise Alexander Olch gift sets that are available through The Corner.

Knot Yourself

Click on the image below to play the Knot Yourself Tutorial video in YouTube


FIlming was shot by director Matt Lenski via Supply & Demand Integrated, with producer Danielle Reisigl, writer Shawn Regruto, editor Andrei Zakow, animators Gary Breslin and Vincent Reynaud at ODD. Sound was mixed by Evan Mangiamele.

Music, “Fashion Party” is performed by Daniele Luppi, courtesy of Rhino Entertainment, with musical supervision by Randall Poster at Search Party Music.

Filed under: Commercials

Tagged: ,