ALDI in Australia is running the “Perfect Aussie Christmas”, an integrated advertising campaign dispensing with the usual White Christmas cliche, championing the ways Australians celebrate Christmas in summer. Instead of Santa appearing in the snow, Santa and family appear on the beach, in the surf, in the back yard. A microsite, perfectaussiechristmas.com.au, includes an Advent calendar, videos and a Guess the Santa competition. The campaign also includes television, outdoor, radio, catalogue, digital, print and point of sale extensions on the theme.
Christmas in Australia. There’s nothing like it. Sun, fun and Santa….on a surfboard Click on the image below to play the Surfing Santas video in YouTube (HD)
Surfing is a pretty big tradition in the Santa family. It’s passed down from generation to generation. Shame Mrs. Claus doesn’t see it that way. Click on the image below to play the Surfing Lesson video in YouTube (HD)
With Mrs. Claus in charge the dishes are always done, the house always clean, and the kids in line. Except for when Mr. Claus comes along…Click on the image below to play The Evidence in YouTube (HD)
Smell a rat! And so does Mrs. Claus. A simple picnic spread turns into a feast, a little earlier than expected in this episode. Click on the image below to play the Mousetrap video in YouTube (HD)
It’s a sunny afternoon in the Santa family front yard. The kids and Mr. Claus are playing cricket, but the game doesn’t go quite as planned. Click on the image below to play The Blame video in YouTube (HD)
It’s usually Mrs. Claus job to stuff the turkey. But this year, Mr. Claus has decided to give her a break. What could possibly go wrong? Click on the image below to play the Stuffing Time video in YouTube (HD)
The Perfect Aussie Christmas campaign was developed at BMF, Sydney, by executive creative directors Carlos Alija and Laura Sampedro, managing partner Stephen McArdle, creative team Katie Moore, Janet Szabados, Piero Ruzzene and Flavio Fonseca, producer Adrian Shapiro, head of art Sian Binder, agency producer Jenny Lee-Archer, planner Alison Tilling, interaction lead Nev Fordyce, digital designer Matthew Hughes, digital architect Tim Hill, account executive Jodie Lenne, group account director Samuel Viney, account director Aisling Salmaggi, catalogue lead Jessica Byrnes, retail creative team Pauline Gooding, Sophia Coghlan and Gabrielle Teasdell, print producer Deborah Meighan, art buyer Sarah Thompson and photographer Brock Elbank.