Al Ain Zoo Saving Water
Al Ain Zoo is a 400-hectare (990-acre) zoo located in the foothills of the Jebel Hafeet Mountains in Al Ain. The zoo marked World Water Day (March 22) with a series of posters and ads encouraging visitors to use water wisely, connecting water conservation to the welfare of humans, animals and fauna. Running taps are connected through pipes to the a tree, a lion and a child. “Think about what you could save when you save water.”
The Al Ain Zoo Saving Water campaign was developed at Y&R MENA, Abu Dhabi, UAE, by creative director Zorzi El Hoyek, associate creative director Abdul Nasser, copywriter Adnan Khalid, illustrators Jeru Ben and Srinivas Sarma, and account executive Rouba El Lababidi.