ADMA Awards 2012

Results are out for the 2012 ADMA Awards. Results are set out in three sections: Creative, Effectiveness and Excellence.

ADMA Awards 2012

EXCELLENCE AWARDS

LESTER WUNDERMAN EFFECTIVENESS AWARD

St Vincent de Paul Society, Signed Finds, George Patterson Y&R (Gold)

Google Build With Chrome

DAVID OGILVY CREATIVE AWARD

Google, Build With Chrome, M&C Saatchi/Mark (Gold)

Google Steal Banksy

GRAND PRIX

Art Series Hotels, Steal Banksy, Naked Communications (Gold)

AGENCY OF THE YEAR

Whybin\TBWA (Gold)

Creative awards.

Army Reserve Giving Back

ART DIRECTION

Google, Build With Chrome, M&C Saatchi/Mark (Gold)
Defence Force Recruiting, The Army Reserve: Giving Back, Not Taking Away, George Patterson Y&R (Silver)
Telstra, 100 Signs of Change, The Monkeys (Bronze)
Lion, 5 Seeds – Not As Sweet As You Think, BMF (Bronze)
Arts Centre Melbourne, Fuelling Imaginations, Ogilvy Melbourne (Bronze)

Google Build With Chrome

COPYWRITING

The Saatchi Gallery in Adelaide, Art Described, M&C Saatchi/Mark (Silver)
Nestle/Maggi Fusian, Fists of Fusian, MercerBell (Bronze)

Google Build With Chrome

APPS & NEW DEVELOPMENT

Google, Build With Chrome, M&C Saatchi/Mark (Silver)
Carlton Draught, Draught Pick App, Clemenger BBDO (Bronze)
Heineken Rugby Clubhouse, Holler Sydney (Bronze)

Heineken Rugby Clubhouse

NRMA Bus Shelter

CREATIVE USE OF TECHNOLOGY

Google, Build With Chrome, M&C Saatchi/Mark (Silver)
NRMA Insurance, Bus Shelter Outdoor Installation, Whybin\TBWA Group (Silver)
Google Australia, Sydney Opera House, FRONTROW, M&C Saatchi/Mark (Bronze)
Westpac, In-Banner Pricing Power, Lavender Communication Group (Gold)
NRMA Insurance, Motion Activated Poster, Whybin\TBWA Group (Bronze)
The Smith Family, The Empathy Experience, BMF (Bronze)

Arts Centre Melbourne Box of Curiosities

DIMENSIONAL MAIL

Arts Centre Melbourne, Box of Curiosities, Leo Burnett Melbourne (Gold)
Austar, Every Match Live, Lavender Communication Group (Silver)
Google Australia, Google Apps – The future of teamwork, Apparent (Bronze)
Australia Post, The within a DM within a DM within a DM within a DM within a DM…, Clemenger BBDO (Bronze)
MJ Bale, Victory Tie’ DM, Whybin\TBWA Group (Silver)
IBM, Your name is your brand, Ogilvy Sydney (Bronze)

Google Build With Chrome

DIRECT RESPONSE BROADCAST

Meat and Livestock Australia, Lamb 2012 Australia Day Campaign, BMF (Bronze)
Defence Force Recruiting, The Army Reserve: Giving Back, Not Taking Away, George Patterson Y&R (Silver)
Commonwealth Bank Australia, Winning the race with Everyday Settlement, BMF (Bronze)

Commonwealth Bank Winning The Race

Arts Centre Fuelling Imaginations

FLATMAIL

Arts Centre Melbourne, Fuelling Imaginations, Ogilvy Melbourne (Bronze)
V/Line, Guilt Trips Instructional Guide, Mccann (Silver)
BUPA, Home Truths, The Hallway (Bronze)
Art Gallery Society NSW, Portraits, Wunderman (Gold)
Optus Festive Season Concert Invitations, See the World Through the Eyes of Picasso, M&C Saatchi/Mark (Bronze)
Sydney Dance Company, Shining a spotlight on Dancing, The Work Sydney (Silver)

INTEGRATED CAMPAIGN

Defence Force Recruiting, A Typical Day in The Royal Australian Air Force, George Patterson Y&R (Bronze)
7-Eleven Slurpee, BYO Cup Day, Leo Burnett Melbourne (Silver)
NRMA Insurance, Car Creation Integrated Campaign, Whybin\TBWA Group (Gold)
Giant Bicycles, Everyday Rider Sponsorships, Leo Burnett Melbourne (Bronze)
MJ Bale, Grazed on Greatness Integrated Campaign, Whybin\TBWA Group (Silver)
Ikea Catalogue, Rent This Space, 303Lowe (Silver)
Mars Petcare Australia, Pedigree Adoption Drive Integrated, Whybin\TBWA Group (Silver)
Coca-Cola Australia, Share a Coke, Wunderman (Silver)
Pacific Brands – Bonds, The Birthday Project, Clemenger BBDO (Bronze)
Air New Zealand, The Kiwi Sceptics, Host Sydney (Silver)

MOBILE

Defence Force Recruiting, A Typical Day in The Royal Australian Air Force, George Patterson Y&R (Bronze)

Fists of Fusian

ONLINE BROADCAST / VIDEO

Nestle/Maggi Fusian, Fists of Fusian, MercerBell (Silver)
Google Australia, Sydney Opera House, FRONTROW, M&C Saatchi/Mark (Silver)
MJ Bale, Grazed on Greatness Integrated Campaign, Whybin\TBWA Group (Gold)
Frucor Mizone, Mizone ZoneLab, The Hallway (Bronze)
Air New Zealand, The Kiwi Sceptics, Host Sydney (Bronze)
Intel, The Ultrabook Temptations, The Monkeys (Silver)

OUT OF HOME / EXPERIENTIAL

NRMA Insurance, Car Creation Integrated Campaign, Whybin\TBWA Group (Silver)
Art Gallery Society NSW, Portraits, Wunderman (Bronze)
Art Series Hotels, Steal Banksy, Naked Communications (Gold)
Defence Force Recruiting, The Army Reserve: Giving Back, Not Taking Away, George Patterson Y&R (Bronze)
The Smith Family, The Empathy Experience, BMF (Bronze)

Smith Family Empathy Experience

SOCIAL MEDIA

7-Eleven Slurpee, BYO Cup Day, Leo Burnett Melbourne (Silver)
Nestle/Maggi Fusian, Fists of Fusian, MercerBell (Bronze)
Nestle Purina, Let Sandy Loose, M&C Saatchi/Mark (Bronze)
St Vincent de Paul Society, Signed Finds, George Patterson Y&R (Gold)
Art Series Hotels, Steal Banksy, Naked Communications (Silver)

WEBSITE / MICROSITE

Google, Build With Chrome, M&C Saatchi/Mark (Bronze)
Amnesty International Australia, Name Tunnels, M&C Saatchi/Mark (Bronze)
Nissan, Zen to Z, Whybin\TBWA Group (Bronze)

DIRECT RESPONSE DIGITAL

Google, Build With Chrome, M&C Saatchi/Mark (Gold)
7-Eleven Slurpee, BYO Cup Day, Leo Burnett Melbourne (Silver)
Google Australia, Sydney Opera House, FRONTROW, M&C Saatchi/Mark (Silver)

EFFECTIVENESS:

ACQUISITION CAMPAIGN

Ikea Catalogue, Rent This Space, 303Lowe (Silver)
Portraits (Silver)
Westpac, 30% lift in sales as Australians share their ingenious savings ideas, Westpac (Bronze)
Australia Post, Load&Go Campaign, Amnesia Razorfish (Bronze)

BRAND EXPERIENCE

Google, Build With Chrome, M&C Saatchi/Mark (Silver)
MJ Bale, Grazed on Greatness Integrated Campaign, Whybin\TBWA Group (Bronze)
Amnesty International Australia, Name Tunnels, M&C Saatchi/Mark (Bronze)
Art Gallery Society NSW, Portraits, Wunderman (Silver)
Coca-Cola Australia, Share a Coke, Wunderman (Silver)
EB Games, All carrots, no stick, Lavender Communication Group (Bronze)

BUSINESS CONSUMER AND SERVICES

Defence Force Recruiting, The Army Reserve: Giving Back, Not Taking Away, George Patterson Y&R (Silver)
RACQ, Driver Education, Nous (Bronze)
PLAY/Charles Darwin University, What’s your next life? Campaign (Silver)

CHARITY & NOT FOR PROFIT

Mars Petcare Australia, Pedigree Adoption Drive Integrated, Whybin\TBWA Group (Silver)
Sydney Dance Company, Shining a spotlight on Dancing, The Works Sydney (Bronze)
St Vincent de Paul Society, Signed Finds, George Patterson Y&R”>Signed Finds (Silver)
The NSW Food Authority, 8700 – Find your ideal figure, Apparent (Bronze)

COMMUNICATIONS / UTILITIES

Telstra, 100 Signs of Change, The Monkeys (Bronze) (Gold)
iiNet, Christmas SIM campaign (Bronze)

DATA STRATEGY

Westpac, Next Best Offer, Lavender Communication Group (Bronze)

FINANCIAL PRODUCTS & SERVICES

Commonwealth Bank Australia, Winning the race with Everyday Settlement, BMF (Bronze)
Westpac, 1000% Better Banner, Lavender Communication Group (Bronze)
Commonwealth Bank, Investorville – The World’s First Investment Property Simulator, BMF (Gold)
American Express, Naughty or Nice Talking Tags, Ogilvy (Bronze)
St George, Vertigo goes to dizzy heights of response, Ogilvy (Bronze)

FMCG

Frucor Mizone, Mizone ZoneLab, The Hallway (Bronze)
Coca-Cola Australia, Share a Coke, Wunderman (Gold)
Parmalat, Ice Break Add a Motor To It, The Monkeys (Bronze)

INFORMATION TECHNOLOGIES

Intel, The Ultrabook Temptations, The Monkeys (Bronze)

INSURANCE

NRMA Insurance, Car Creation’ Integrated Campaign, Whybin\TBWA Group (Gold)
NRMA Insurance, The Difference DRTV Campaign, Whybin\TBWA Group (Silver)

PR CAMPAIGN

MJ Bale, Grazed on Greatness Integrated Campaign, Whybin\TBWA Group (Silver)
Mars Petcare Australia, Pedigree ‘Underdog Day’ Experiential Event, Whybin\TBWA Group (Bronze)
Schweppes Australia Pty, SOLO Grow for Gold, BMF (Bronze)

PRODUCT MANUFACTURING AND DISTRIBUTION

La Famiglia, Stone Baked Breads’ Integrated, Whybin\TBWA Group (Bronze)
Meat and Livestock Australia, Winter 2012 Beefgiving Season, BMF (Bronze)

Sydney Opera House FrontRow

PUBLISHING & ENTERTAINMENT

Google, Build With Chrome, M&C Saatchi/Mark (Silver)
Google Australia, Sydney Opera House, FRONTROW, M&C Saatchi/Mark (Gold)

RETAIL AND DIRECT SALES

MJ Bale, Grazed on Greatness Integrated Campaign, Whybin\TBWA Group (Silver)
Ikea Catalogue, Rent This Space, 303Lowe (Bronze)
Suncorp Bank, $50 Treats, George Patterson Y&RWhybin\TBWA Group (Bronze)

RETENTION & LOYALTY

7-Eleven Slurpee, BYO Cup Day, Leo Burnett Melbourne (Bronze)
Ikea Catalogue, Rent This Space, 303Lowe (Bronze)
Woolworths Everyday Rewards, Rewards for Everyone, M&C Saatchi/Mark (Silver)
IKEA, The family with no bad bits, Lavender Communication Group (Silver)
Vodafone Hutchison Australia, Your All-Time Exclusive Gaga Live at Sydney Monster Hall (Bronze)

TRAVEL & HOSPITALITY / TRANSPORTATION

Art Series Hotels, Steal Banksy, Naked Communications (Silver)
Expedia Holidays: The Community Sourced Campaign, BMF (Bronze)

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