Adidas is running “Wake Up”, a television commercial documenting the return of D Rose and promoting the D Rose 3 collection and basketball shoe. The commercial takes us from the moment when Chicago Bulls Derrick Rose tore the anterior cruciate ligament in his left knee. The world stopped when D Rose went down. Not only for Bulls fans, but for everyone who’s a fan of a basketball. The Return, online at adidasbasketball.com/thereturn, suggests that every step D Rose takes towards recovery isn’t just bringing him back, it’s bringing us all back. Fans are invited to join #TheReturn and support Rose by leaving messages on Facebook and Twitter and posting photos on Instagram.
Filming was shot in Chicago locales like Lake Street Bridge and the South Side neighborhoods and parks. The film also features the in-game call by TNT’s Kevin Harlan, and includes cameos from sport anchor Dan Roan and Rose’s brother, Reggie. Click on the image below to play the Adidas Wake Up commercial in YouTube (HD)
Click on the image below to play the Launch video in YouTube (HD)
Click on the image below to play the Episode 1 – Belief video in YouTube (HD)
Click on the image below to play the Episode 2 – Hope video in YouTube (HD)
Click on the image below to play the Episode 3 – Focus video in YouTube (HD)
Click on the image below to play the Episode 4 – Push video in YouTube (HD)
The Wake Up campaign was developed at 180 LA by executive creative director William Gelner, creative directors Gavin Milner and Grant Holland, copywriter Dave Horton, art director Matthew Woodhams-Roberts, agency head of production Peter Cline, senior producer Natasha Wellesley.
Filming was shot by director Stacy Wall via Imperial Woodpecker with director of photography Hoyte van Hoytema, senior executive producer Doug Halbert, producer Mary Livingston, production designer Dominic Watkins, stylist Lee Ann Jarvis.