Adidas Metro Covers 2012 Olympics

Adidas sponsorship of Team GB athletes at the 2012 Olympics was highlighted in a series of portraits used for cover wraps for the daily Metro newspaper. Part of the Take the Stage campaign, the campaign encouraged Metro readers to take their copy of the paper into any of the four London Adidas stores to exchange it for a limited edition print of that day’s illustration. The print giveaways were promoted through Adidas social media channels and via the Metro itself. Illustrations to celebrate the opening and closing ceremonies of the Games book-ended the campaign.

Adidas Take The Stage Metro Wrap - Opening Ceremony by Joshua Budich


Adidas Take The Stage Metro Wrap - Bradley Wiggins by Noma Bar

Adidas Take The Stage Metro Wrap - Lizzie Armistead by Geoff McFetridge

Adidas Take The Stage Metro Wrap - Jessica Ennis by Ian Wright

Adidas Take The Stage Metro Wrap - Louis Smith by Charles Williams

Adidas Take The Stage Metro Wrap - Chris Hoy by Tavis Coburn

Adidas Take The Stage Metro Wrap - Brownlee Brothers by Stevie Gee

Adidas Take The Stage Metro Wrap - Phillips Idowu by Craig & Karl

Adidas Take The Stage Metro Wrap - Zoe Smith by Paul Willoughby

Adidas Take The Stage Metro Wrap - Andy Murray by MVM

Adidas Take The Stage Metro Wrap - Victoria Pendleton and Jess Varnish by Paul X. Johnson

Adidas Take The Stage Metro Wrap - Pete Reed by Joe Wilson

Adidas Take The Stage Metro Wrap - Shanaze Reade by Maya Wild

Adidas Take The Stage Metro Wrap - Aaron Ramsey by Another Example

Adidas Take The Stage Metro Wrap - Tom Daley by Studio Von

Adidas Take The Stage Metro Wrap - CLosing Ceremony by Andrew Rae

Credits

The Adidas Metro Covers campaign was developed at Sid Lee and The Church of London, with artists Joshua Budich (Opening Ceremony), Noma Bar (Bradley Wiggins), Geoff McFetridge (Lizzie Armistead), Paul Willoughby (Zoe Smith), Ian Wright (Jessica Ennis), Tavis Coburn (Sir Chris Hoy), Charles Williams (Louis Smith), Steve Gee (Alistair Brownlee + Jonathan Brownlee), Craig & Karl (Phillips Idowu), MVM (Andy Murray), Another Example (Aaron Ramsey), Paul X. Johnson (Victoria Pendleton and Jess Varnish), Joe Wilson (Pete Reed), Maya Wild (Shanaze Reade), Studio Von (Tom Daley), and Andrew Rae (Closing Ceremony).

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Location UK UK

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