Results are out for the 2012 ADDY Awards, run by the American Advertising Federation. Best in Show this year went to Deutsch, for “Michael”, an ad for Sony Playstation. People’s Choice went to Deutsch for “The Force”, an ad for Volkswagen. Student Best of Show went to Miami Ad School student Bennett Austin for Homeless Youth Alliance – Keep the Meter Running.
Gold
Arts, Campaign, Richter7, Utah’s Hogle Zoo – Hogle Zoo Zoorassic Park poster campaign
Book Design, BBDO New York, Procter & Gamble/Gillette Fusion ProGlide – Million Emotions
Arts, Invitation, C3, C3 – 2011 Bossa Nova Holiday Invites
Consumer/Trade Campaign, Color, Arnold Worldwide, City Year – Hope/Apathy/Mentor
Consumer/Trade, Full Page, Color, Leo Burnett Chicago, Coca-Cola – Stare Bear
Consumer/Trade Campaign, Color, Publicis New York, Hilton Worldwide/ Hilton HHonors – Experiences Worth Sharing
Consumer/Trade, Spread, Color, Arnold Worldwide, City Year, Hope
Consumer/Trade, Spread, Color, Arnold Worldwide, City Year, Mentor
Consumer/Trade, Spread, Color, Arnold Worldwide, City Year, Apathy
Illustration, Campaign, BBDO New York, Procter & Gamble/Gillette Fusion ProGlide – Shadow Tales Print Campaign
(Valentine’s Day/Pa’s Cheeks/Board Room)
Internet Commercials, Deutsch, Sony Computer Entertainment America – Michael
Internet Commercials, Ancestry.com, Ancestry.com – World Memory Project – Gaining Evidence and Closure
Local TV, Hub Strategy, Oakland A’s – Peripheral Vision
Logo, Bailey Lauerman, Napa Valley Jet Center – Logo
Local TV, Hub Strategy, Oakland A’s – Curveball
Micro or Mini Sites, BBDO New York, HBO/True Blood – Dig Deeper
Mixed-Media, Local Consumer, Arketype Inc., Austin Straubel International Airport – 2011 Campaign
Mixed-Media, Local Consumer, 3 Advertising, Dixon’s Apple Orchard – Campaign
Mixed-Media, Local Consumer, Sullivan Higdon & Sink, Shatto Milk Company – 2011 Mixed Media Campaign
Mixed-Media, National Consumer, Copacino+Fujikado, Seattle Mariners – Bernandez Campaign
Mixed-Media, Local Consumer, Wall-to-Wall Studios, Burgatory – Integrated Branding
Mixed-Media, National Consumer, Leo Burnett Chicago, P&G Secret – Mean Stinks
Mixed-Media, National Consumer, R&R Partners, Las Vegas Convention and Visitors Authority – Protect the Moment
Mixed-Media, National Consumer, Leo Burnett Chicago, Allstate – Mayhem
Mixed-Media, National Consumer, Venables Bell & Partners, Intel Corporation – The Chase
Mobile Apps, Leo Burnett Chicago, Sealy – In Bed
Mixed-Media, National Consumer, Wieden+Kennedy, P&G Old Spice – Old Spice Mano y Mano en el Bano
Mobile Apps, Leo Burnett Chicago, Coca-Cola – Snowball Effect
National TV Campaign, Leo Burnett Chicago, Allstate – Mayhem
National TV Campaign, BBDO New York, HBO – The Story You’re In TV Campaign (Elevator/Tuxedo/Fan/Pen)
National TV Campaign, Grey NY, DirecTV – ‘Dog Collar’ ‘Stray Animal’ & ‘Roadside Ditch’
National TV, Consumer Products, BEST IN SHOW, Deutsch, Sony Computer Entertainment America – Michael
National TV, Consumer Products, BBDO New York, Mars Chocolate North America/Snickers – Party
National TV, Consumer Products, PEOPLES CHOICE, Deutsch, Volkswagen of America – The Force
National TV, Consumer Products, StrawberryFrog, Jim Beam – Parallels
National TV, Consumer Products, Goodby, Silverstein & Partners, Chevrolet – Then and Now
National TV, Consumer Products, Wieden+Kennedy, Chrysler Brand / Chrysler Group LLC – Born of Fire
National TV, Consumer Services, Leo Burnett Chicago, Allstate -Streaker
National TV, Consumer Services, Cole & Weber United, Washington’s Lottery – Tarp
National TV, Consumer Services, Leo Burnett Chicago, Allstate – Raccoon
Non-Traditional, McKee Wallwork Cleveland, Wilderness Athlete – Survival Kit
National TV, Consumer Services, Leo Burnett Chicago, Allstate – Blind Spot
Online Campaign, BBDO New York, HBO/True Blood – Dig Deeper
Online Games, Venables Bell & Partners, Audi of America – Estate Sale
Online Games, BBDO New York, HBO/True Blood – Dig Deeper
Out-of-Home Campaign, Leo Burnett Chicago, McDonald’s Owner Operators of Chicagoland & Northwest Indiana – Best Fries on the Planet
Outdoor Board, Leo Burnett Chicago, McDonald’s Owner Operators of Chicagoland & Northwest Indiana – Fry Lights
Out-of-Home Campaign, Y&R Chicago, Craftsman – Sandpaper
Packaging, Liquid Agency, New Deal Distillery – New Deal Packaging
Photography, Campaign, Cranford Johnson Robinson Woods, The Oxford American – ‘Southern Arts’ campaign
Photography, Campaign, Liesa Cole Photography, B-Metro Magazine – Stray Love
Photography, Campaign, Zehnder Communications, Louisiana Seafood Marketing and Promotion Board – Crab, Oyster, Gator, Snapper
Photography, Color, Zehnder Communications, Louisiana Seafood Marketing and Promotion Board, Oysters
Photography, Color, Zehnder Communications, Louisiana Seafood Marketing and Promotion Board, Crab
Point-of-Purchase, Cranford Johnson, Robinson Woods, Motion Makers Bicycle Shop – Arc
Point-of-Purchase Campaign, Cranford Johnson Robinson Woods, Motion Makers Bicycle Shop – ‘Built to Climb’ campaign
Point-of-Purchase, Richter7, Cocoa Metro – ‘Flask’ poster
Poster, Maris, West & Baker, Shack Up Inn – ‘Juke Joint’
Poster Campaign, Creature, Expedia – Travel Posters
Poster, Maris, West & Baker, Shack Up Inn – ’482′
Poster Campaign, Maris, West & Baker, Shack Up Inn – Campaign
Poster Campaign, The Buntin Group, Woodford Racing – Posters
Poster Campaign, McKee Wallwork Cleveland, Wilderness Athlete – Poster Series
Public Service, Mixed Media Campaign & Special Judges Award – Integrated Campaign for the Greater Good
Wieden+Kennedy, Nike – Back for the Future
Self-Promotion, Collateral, gyro, gyro Corporate Brochure
Self-Promotion, Campaign, Arnold Worldwide, Arnold Worldwide – The Underappreciated/The Over Worked/The Exodus/The Blind Eye
Self-Promotion, Direct, Cayenne Creative, Cayenne Holiday Gift
Self-Promotion, Non-Traditional, Arnold Worldwide, Arnold Worldwide – The Make Project
Self-Promotion, Mixed Media Campaign, Ologie, Ologie – American Marketing Association Higher Education Symposium Campaign
Self-Promotion, Non-Traditional, Arnold Worldwide, Arnold Worldwide – Arnie
Site, Exterior Static, Leo Burnett Chicago, McDonald’s Owner Operators of Chicagoland & NW Indiana – Open Late
Self-Promotion, Stationery Package, Beloved, Sally Hogshead – Fascination Cards
Site, Interior Static, Arnold Worldwide, Arnold Worldwide – The Over Worked
Sound Design, Stimmung, Nike – ‘Shine’, Gus Koven, Sound Designer
Site, Interior Static, Arnold Worldwide, Arnold Worldwide – The Exodus
Sound Design, Stimmung, Nike – ‘Spotlight’, Gus Koven , Sound Design
Trade Show Exhibit, gyro, John Deere – You’re On Trade Show
Special Effects, Video or Film, Bailey Lauerman, Exmark – Majestic TV
Vehicle Graphic Advertising, Arnold Worldwide, McDonalds – Drink Me
Webisodes
Pereira & O’Dell
Intel + TOSHIBA – The Inside Experience
