Addy Awards 2012

Results are out for the 2012 ADDY Awards, run by the American Advertising Federation. Best in Show this year went to Deutsch, for “Michael”, an ad for Sony Playstation. People’s Choice went to Deutsch for “The Force”, an ad for Volkswagen. Student Best of Show went to Miami Ad School student Bennett Austin for Homeless Youth Alliance – Keep the Meter Running.

Gold

Arts, Campaign, Richter7, Utah’s Hogle Zoo – Hogle Zoo Zoorassic Park poster campaign

Book Design, BBDO New York, Procter & Gamble/Gillette Fusion ProGlide – Million Emotions

Arts, Invitation, C3, C3 – 2011 Bossa Nova Holiday Invites

Consumer/Trade Campaign, Color, Arnold Worldwide, City Year – Hope/Apathy/Mentor

Consumer/Trade, Full Page, Color, Leo Burnett Chicago, Coca-Cola – Stare Bear

Consumer/Trade Campaign, Color, Publicis New York, Hilton Worldwide/ Hilton HHonors – Experiences Worth Sharing

Consumer/Trade, Spread, Color, Arnold Worldwide, City Year, Hope
Consumer/Trade, Spread, Color, Arnold Worldwide, City Year, Mentor
Consumer/Trade, Spread, Color, Arnold Worldwide, City Year, Apathy

Illustration, Campaign, BBDO New York, Procter & Gamble/Gillette Fusion ProGlide – Shadow Tales Print Campaign
(Valentine’s Day/Pa’s Cheeks/Board Room)

Internet Commercials, Deutsch, Sony Computer Entertainment America – Michael

Internet Commercials, Ancestry.com, Ancestry.com – World Memory Project – Gaining Evidence and Closure

Local TV, Hub Strategy, Oakland A’s – Peripheral Vision

Logo, Bailey Lauerman, Napa Valley Jet Center – Logo

Local TV, Hub Strategy, Oakland A’s – Curveball

Micro or Mini Sites, BBDO New York, HBO/True Blood – Dig Deeper

Mixed-Media, Local Consumer, Arketype Inc., Austin Straubel International Airport – 2011 Campaign

Mixed-Media, Local Consumer, 3 Advertising, Dixon’s Apple Orchard – Campaign

Mixed-Media, Local Consumer, Sullivan Higdon & Sink, Shatto Milk Company – 2011 Mixed Media Campaign

Mixed-Media, National Consumer, Copacino+Fujikado, Seattle Mariners – Bernandez Campaign

Mixed-Media, Local Consumer, Wall-to-Wall Studios, Burgatory – Integrated Branding

Mixed-Media, National Consumer, Leo Burnett Chicago, P&G Secret – Mean Stinks

Mixed-Media, National Consumer, R&R Partners, Las Vegas Convention and Visitors Authority – Protect the Moment

Mixed-Media, National Consumer, Leo Burnett Chicago, Allstate – Mayhem

Mixed-Media, National Consumer, Venables Bell & Partners, Intel Corporation – The Chase

Mobile Apps, Leo Burnett Chicago, Sealy – In Bed

Mixed-Media, National Consumer, Wieden+Kennedy, P&G Old Spice – Old Spice Mano y Mano en el Bano

Mobile Apps, Leo Burnett Chicago, Coca-Cola – Snowball Effect

National TV Campaign, Leo Burnett Chicago, Allstate – Mayhem

National TV Campaign, BBDO New York, HBO – The Story You’re In TV Campaign (Elevator/Tuxedo/Fan/Pen)

National TV Campaign, Grey NY, DirecTV – ‘Dog Collar’ ‘Stray Animal’ & ‘Roadside Ditch’

National TV, Consumer Products, BEST IN SHOW, Deutsch, Sony Computer Entertainment America – Michael

National TV, Consumer Products, BBDO New York, Mars Chocolate North America/Snickers – Party

National TV, Consumer Products, PEOPLES CHOICE, Deutsch, Volkswagen of America – The Force

National TV, Consumer Products, StrawberryFrog, Jim Beam – Parallels

National TV, Consumer Products, Goodby, Silverstein & Partners, Chevrolet – Then and Now

National TV, Consumer Products, Wieden+Kennedy, Chrysler Brand / Chrysler Group LLC – Born of Fire

National TV, Consumer Services, Leo Burnett Chicago, Allstate -Streaker

National TV, Consumer Services, Cole & Weber United, Washington’s Lottery – Tarp

National TV, Consumer Services, Leo Burnett Chicago, Allstate – Raccoon

Non-Traditional, McKee Wallwork Cleveland, Wilderness Athlete – Survival Kit

National TV, Consumer Services, Leo Burnett Chicago, Allstate – Blind Spot

Online Campaign, BBDO New York, HBO/True Blood – Dig Deeper

Online Games, Venables Bell & Partners, Audi of America – Estate Sale

Online Games, BBDO New York, HBO/True Blood – Dig Deeper

Out-of-Home Campaign, Leo Burnett Chicago, McDonald’s Owner Operators of Chicagoland & Northwest Indiana – Best Fries on the Planet

Outdoor Board, Leo Burnett Chicago, McDonald’s Owner Operators of Chicagoland & Northwest Indiana – Fry Lights

Out-of-Home Campaign, Y&R Chicago, Craftsman – Sandpaper

Packaging, Liquid Agency, New Deal Distillery – New Deal Packaging

Photography, Campaign, Cranford Johnson Robinson Woods, The Oxford American – ‘Southern Arts’ campaign

Photography, Campaign, Liesa Cole Photography, B-Metro Magazine – Stray Love

Photography, Campaign, Zehnder Communications, Louisiana Seafood Marketing and Promotion Board – Crab, Oyster, Gator, Snapper
Photography, Color, Zehnder Communications, Louisiana Seafood Marketing and Promotion Board, Oysters
Photography, Color, Zehnder Communications, Louisiana Seafood Marketing and Promotion Board, Crab

Point-of-Purchase, Cranford Johnson, Robinson Woods, Motion Makers Bicycle Shop – Arc
Point-of-Purchase Campaign, Cranford Johnson Robinson Woods, Motion Makers Bicycle Shop – ‘Built to Climb’ campaign

Point-of-Purchase, Richter7, Cocoa Metro – ‘Flask’ poster

Poster, Maris, West & Baker, Shack Up Inn – ‘Juke Joint’

Poster Campaign, Creature, Expedia – Travel Posters

Poster, Maris, West & Baker, Shack Up Inn – ‘482’
Poster Campaign, Maris, West & Baker, Shack Up Inn – Campaign

Poster Campaign, The Buntin Group, Woodford Racing – Posters

Poster Campaign, McKee Wallwork Cleveland, Wilderness Athlete – Poster Series

Public Service, Mixed Media Campaign & Special Judges Award – Integrated Campaign for the Greater Good
Wieden+Kennedy, Nike – Back for the Future

Self-Promotion, Collateral, gyro, gyro Corporate Brochure

Self-Promotion, Campaign, Arnold Worldwide, Arnold Worldwide – The Underappreciated/The Over Worked/The Exodus/The Blind Eye

Self-Promotion, Direct, Cayenne Creative, Cayenne Holiday Gift

Self-Promotion, Non-Traditional, Arnold Worldwide, Arnold Worldwide – The Make Project

Self-Promotion, Mixed Media Campaign, Ologie, Ologie – American Marketing Association Higher Education Symposium Campaign

Self-Promotion, Non-Traditional, Arnold Worldwide, Arnold Worldwide – Arnie

Site, Exterior Static, Leo Burnett Chicago, McDonald’s Owner Operators of Chicagoland & NW Indiana – Open Late

Self-Promotion, Stationery Package, Beloved, Sally Hogshead – Fascination Cards

Site, Interior Static, Arnold Worldwide, Arnold Worldwide – The Over Worked

Sound Design, Stimmung, Nike – ‘Shine’, Gus Koven, Sound Designer

Site, Interior Static, Arnold Worldwide, Arnold Worldwide – The Exodus

Sound Design, Stimmung, Nike – ‘Spotlight’, Gus Koven , Sound Design

Trade Show Exhibit, gyro, John Deere – You’re On Trade Show

Special Effects, Video or Film, Bailey Lauerman, Exmark – Majestic TV

Vehicle Graphic Advertising, Arnold Worldwide, McDonalds – Drink Me

Webisodes
Pereira & O’Dell
Intel + TOSHIBA – The Inside Experience