Absolut Vodka has introduced Absolut Unique, a limited edition of nearly four million uniquely designed and individually numbered bottles. To make every bottle become a one-of-a-kind work of art, ABSOLUT had to re-engineer the entire production process. Splash guns and colour-generating machines were set up and complex coating, pattern and placement algorithms were programmed in to ensure that no two bottles would be alike. Thirty-eight different colours were used, and fifty-one pattern types were applied to the bottles. A striking look was achieved by colour contrasts and a white, mat paper label that features each bottle’s unique number.
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