A Weapon to Eliminate AIDS
AIDES in France would like to remind everybody the importance of AIDS testings. In the Guns film, the hand of each character appears in the shape of a gun. Indeed, we all have a weapon to make Aids disappear. Only a drop of blood from the fingertip and 30 minutes are needed to have an AIDS testing. If each of us has this easy and quick testing, AIDS will disappear.
“Today, we all have a weapon to eliminate AIDS: a drop of blood at the tip of the finger and thirty minutes are enough for an AIDS test. If everyone takes it, AIDS disappears”. The voice-over resounds at the end of this ad which is full of cinematographic references and nods to action films and thrillers. With AIDES, testing is a simple, friendly, quick and accessible service for those who need it most.
The Guns commercial was developed at TBWA\France, Paris, by executive creative directors Eric Holden and Rémi Noël, art director Sébastien Skrzypczak, copywriter Stéphane Kaczorowski, and agency producer Guillaume Faurel.
Sound was designed by Benoit Dunaigre and Fabrice Pouvreau at TBWA\ELSE. Music is “Tick Of The Clock” by Chromatics.