5 Seeds Not As Sweet As You Think

Lion has launched “Not As Sweet As You Think”, a new campaign for Toohey’s 5 Seeds cider, coinciding with the release of Cloudy Apple variant. The commercial at the heart of the campaign follows two 5 Seeds “delivery girls” from the apple orchard to the local pub, The Hairy Arms, as they travel through a world that is not as sweet as it might at first appear. The campaign also includes outdoor, print, digital and point of sale elements.

5 Seeds Riders Not As Sweet As You Think


5 Seeds Not As Sweet As You Think

5 Seeds Not As Sweet as You Think

5 Seeds Not As Sweet as You Think

5 Seeds Not As Sweet as You Think

Credits

The 5 Seeds campaign was developed at BMF, Sydney, by executive creative director Shane Bradnick, art director Alex Booker, copywriters Daniel O’Bey and Nigel Clarke, senior TV producer Jenny Lee-Archer, planner David Hartmann, art buyer Sarah Thompson, print producer Libby Hams, account director Tony Dunseath, account manager Renee Kastanias, account executive Simon Starr, working with Lion brands director Jon Bradshaw, marketing manager Andy Disley, assistant brand manager Naomi Gavan.

Filming was shot by director Ben West via @Radical.media with executive producer Ian Fowler, producers, director of photography Callan Green, production designer Alex Holmes.

Editor was Drew Thompson at Method Studios. VFX was produced at Robot. Post production was done at Method Studios.

Music, “The Pushbike Song” by The Mixtures, was licensed at Level Two Music. Original music and sound design were by Smith & Western.

Photographer was Andreas Smetana.

  • Rex

    Who sings the song (not the original) in the 5seeds commercial and is there a full version available?

  • Michelle

    Love the new ad for 5 seeds..great choice of song ‘The Pushbike Song’. It is the best ad on TV at the moment, catchy song, enjoy watching no matter how many times I see.

  • Eddie

    the funniest, most clever amd original add…
    love it!!!

  • Amber

    I agree with Rex “Who sings the song (not the original) in the 5seeds commercial and is there a full version available?” I wanna kno too

  • Niki

    Congratulations to the team that put this ad together, it’s brilliant, I love it. And guess what – it worked, I’ve tried the product.

  • Nehu

    I love the 5 seeds Apple cider’s version of “Pushbike” song. I really wanna get a full song? Do you guys have it? If anyone knows where to get it from.. its AWESOME!!!!

  • ben

    hi, did you happen to find that complete song, love the stripped back banjo version aswell, hoping to get my hands on it too, if it comes out, thought the telstra i am australian ad song was pretty good also,if you come across it, anyway happy song hunting,ben

  • Bobby

    Very clever, witty, & of course catchy . Very professional ad, & I too laugh every time I see it as well as given it a go. Not a bad effort all around !!