LG Australia has developed at commercial exploring the minority report’s perspective from a comparison test run in 2011 in which 4 out of 5 preferred the LG Cinema 3D 47″ LW6500 television over the Samsung 46″ LED 6600 or Sony 46″ LED EX720. The blind test, organised and administered by market research company TNS Global, was run in shopping centres in NSW, QLD, VIC, WA and SA for ten days in October 2011. 4060 consumers were asked to compare the 3D picture of two unmarked and camouflaged TVs, and choose their preferred picture. If 4 out of 5 preferred the LG what did the other one like?
Click on the image below to play the 1 out 5 video in YouTube (HD)
The 4 out of 5 campaign was developed at George Patterson Y&R by executive creative director Julian Watt, copywriter Kate Burt, art director Dean Mortensen, agency producer Blake Kendall, account team Sasha Firth, Stu Baillie, Miranda Bryce, working with LG marketing team Tim Barnes and Ryan Hodder.