3M Find Your Way
3M Post-It Flags are used to point the way in this award-winning print advertising campaign from Singapore. Black and white double-page ads use books to present night views of a forest, city and sea. The campaign won a Silver Pencil Newspaper/Full Page or Spread – Campaign at the 2012 One Show Awards.
The Find Your Way campaign was developed at DDB Singapore by chief creative officer Neil Johnson, executive creative director Joji Jacob, creative director Thomas Yang, copywriter Pradeep D’Souza, art director Trevor Lim, photographer Jeremy Wong at Nemesis Pictures, account supervisor Rowena Bhagchandani, retoucher Teo Lay Leng at Miracle Factory.