2012 Andy Awards Winners

Results are out for the 48th International ANDY Awards, the contest established in 1964 by the Advertising Club of New York. The ANDY’s began as a New York print only show that has evolved into an international show covering print, radio, television, out-of-home, direct mail, video/cinema, interactive and other media. ANDY award winners also compete for the ANDY’s highest honor, the GRANDY. The GRANDY winner this year, along with the Richard T. O’Reilly award for public service, went to Chipotle, Back To The Start.

ANDY Award

Branded Content

Chipotle, Back To The Start


Jordan, The Explosive Game, Wieden+Kennedy, New York
AFL Game Signatures, George Patterson Y&R


Dead Island Game Trailer, Axis Animation


Coke Polar Bowl, Wieden+Kennedy
Gandhijfont, Leo Burnett India


Samsonite, Heaven and Hell, JWT Shanghai
Surfrider Foundation, Plastic, Leo Burnett, Sydney
Contagious Magazine, Mr. Lee Contagious Cover, Leo Burnett Iberia
MetLife, Alzheimer’s Print, CP+B
Siemens Magazine, Keep Your Kitchen Fresh A, B & C, Ogilvy Beijing
Land Rover Passport Stamps, RKCR/Y&R


Raising The Roof, Nothing But Potential, Chair, Leo Burnett, Toronto
Stabilo Boss, Highlighted Dulcinea, Highlighted Maria Antonieta, Prolam Y&R
Coca Cola, Stare Bear, Water Bear, Cub Bear, Leo Burnett Chicago
P&G, Fisherman, Leo Burnett India
Bajaj Electricals, Reclaim Your Space – Fish, Leo Burnett India
Raising The Roof, Nothing But Potential – Plant, Potato, Leo Burnett, Toronto
Harvey Nichols, Balaclava, Stocking, Clown, DDB UK
Penguin Books, Pied Piper of Hamelin, Wizard of Oz, Jungle Book, Y&R Malaysia
Gilette, Bear, Skinny, Woman, BBDO New York
Miami Ad School/ESPM, Milk, The Economist, Beetle, Y&R Sao Paulo
Raising the Roof, Nothing But Potential – Chair
TAG HEUER, Hummingbird, Frog, CLM BBDO

Out of Home

Raising The Roof, Nothing But Potential – Lost Cat, Bus Shelter, Rebellious, Leo Burnett, Toronto
Colombian Ministry of Defense, Operation Christmas, Lowe/SSP3
Harvey Nichols, Balaclava, Stocking, Clown, DDB UK
Vitaminwater, Power Up Bus Shelters, CP&B

Printed Materials

Leo Burnett, Apple Box, Leo Burnett Sydney

Promotional Items

AFL Game Signatures, George Patterson Y&R
Sir Richards Condom Company, Suggest Retail 1, 2 & 3, TDA_Boulder
Wyeth Pharmaceuticals Co, Open Cap for Strong Bones, Leo Burnett Shanghai
Volkswagen, Film Napkin Scribble Side a Description, DDB UK
Volkswagen, Jaws, The Terminator, Flash Dance, Notting Hill, King Kong, Blues Brothers, The Shining, When Harry Met Sally, Star Wars, Clockwork Orange, Titanic, Sixth Sense


Google Wallet, R/GA Google
Coke Polar Bowl, Wieden+Kennedy

Social Marketing

Troy Public Library, Book Burning Party, Leo Burnett Detroit

TV Spots: 30s and under

ESPN Monday Night Football: Animal Control, Wieden+Kennedy New York
ESPN This is SportsCenter: Fear the Beard, Flopping, Vending Machine, Wieden+Kennedy New York

TV Spots Over 30s

ESPN Shake On It, Wieden+Kennedy New York
John Lewis The Long Wait, Blink
Canal+ The Bear, BETC Euro RSCG
Land Rover Pathological Liar, Y&R New York
Jim Beam Parallels MJZ
Dior J’Adore, TBWA\Paris
Sequoia Snail, Skunk, Mantis Quad Production
Orange France, Hussars, Publicis Conseil
Puma, Blam! Blam!, Recording, MJZ
Marks & Spencer, Christmas Dreams, RKCR/Y&R
BBC Wonderful World, RKCR/Y&R
Jim Beam Parallels, MJZ


Doritos Dip Desperado, The Glue Society
Harvey Nichols, Walk of Shame

Web Advertising

Chipotle, Back To The Start
Foot Locker Europe, Sneakerpedia, SapientNitro London

Web Film/long form video ads

Pacific Standard, Ice Cube Celebrates the Eames, Celebrate the Era, TBWA\Chiat\Day
Canon Australia, Darren Jew, Leo Burnett Sydney
State Farm, Empire State of Mind 9/11 Tribute, DDB Chicago


Call and Response & US State Department, Slavery Footprint, MTZHF


Ubisoft, Autodance, CP+B
Toyota ToyToyota, Party


Homeless Youth Alliance, Keep the Meter Running, Miami Ad School SF
H&M Numbers 1, 2, 3, School of Visual Arts/Unconventional Advertising
IKEA Outdoor Assembly 1, 2, 3, School of Visual Arts/Unconventional Advertising
Netflix Places, Miami Ad School/ESPM Sao Paulo
Amnesty International, Amnesty Rescue, Willem de Kooning Academy
Uniqlo The Oyster Collection, Miami Ad School Madrid
Spotify Jukebox, Miami Ad School
We Miss You, Filmakademie Baden-Wurttemberg
Dirt Devil Exorcist, Filmakademie Baden-Wurttemberg
City Harvest, Stomach Bags, School of Visual Arts/Unconventional Advertising
American Apparel Weather Forecast, Miami Ad School Hamburg
The North Face, Log Outdoors, Miami Ad School New York
Duck Tape Campaign, Creative Circus
ThumbRunners, Miami Ad School
Sharpie – The Wedding, Academy of Art University
City Harvest, Banner Donation, School of Visual Arts/Unconventional Advertising
The Weather Channel, We Told You So, School of Visual Arts
Monopoly, Foursquareopoly, Miami Ad School

Filed under: ANDY Awards, Awards