1st For Women not Risky Men

South African insurance company 1st For Women recently released a set of three television commercials, “Top Gun”, “Dart” and “Mint Sweet”, reminding us why men are a higher insurance risk than women.

1st For Women Dartboard


The Risky Men campaign was developed at Black River FC, Johannesburg, by executive creative director Ahmed Tilly, creative director Suhana Gordhan, art directors Heloise Byrn, Mandy van der Merwe, Elmi Badernhorst and Kursten Meyer, copywriters Dave Topham, Avish Gordhan and Verona Singh, agency producer Iolanthe Grobler.

Filming was shot by director Anton Visser via Velocity Films with director of photography Paul Gilpin and producer Zayd Halim.

Editor was Ricky Boyd at Deliverance.

Visual Effects were produced at Black Ginger by VFX supervisor Darrin Hofmeyr.

Sound was produced at Sterling Sound.

Music, “Macho Man”, by Morali/Belelo, The Village People, was re-recorded by Alun Richards at Cut & Paste Generation.