1st For Women not Risky Men
South African insurance company 1st For Women recently released a set of three television commercials, “Top Gun”, “Dart” and “Mint Sweet”, reminding us why men are a higher insurance risk than women.
Click on the image below to play the Top Gun video in YouTube
Click on the image below to play the Dart video in YouTube
Click on the image below to play the Mint Sweet video in YouTube
The Risky Men campaign was developed at Black River FC, Johannesburg, by executive creative director Ahmed Tilly, creative director Suhana Gordhan, art directors Heloise Byrn, Mandy van der Merwe, Elmi Badernhorst and Kursten Meyer, copywriters Dave Topham, Avish Gordhan and Verona Singh, agency producer Iolanthe Grobler.