1st For Women not Risky Men

South African insurance company 1st For Women recently released a set of three television commercials, “Top Gun”, “Dart” and “Mint Sweet”, reminding us why men are a higher insurance risk than women.

1st For Women Dartboard

Click on the image below to play the Top Gun video in YouTube (HD)

Click on the image below to play the Dart video in YouTube (HD)

Click on the image below to play the Mint Sweet video in YouTube (HD)


The Risky Men campaign was developed at Black River FC, Johannesburg, by executive creative director Ahmed Tilly, creative director Suhana Gordhan, art directors Heloise Byrn, Mandy van der Merwe, Elmi Badernhorst and Kursten Meyer, copywriters Dave Topham, Avish Gordhan and Verona Singh, agency producer Iolanthe Grobler.

Filming was shot by director Anton Visser via Velocity Films with director of photography Paul Gilpin and producer Zayd Halim.

Visual Effects were produced at Black Ginger by VFX supervisor Darrin Hofmeyr. Editor was Ricky Boyd at Deliverance. Sound was produced at Sterling Sound.

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Location South Africa South Africa

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