Your Singapore Foods
The Singapore Tourism Board has been running an outdoor installation promoting the myriad of cuisine options available in Singapore. The advertisement features the most eye-catching element of Singapore’s late-night supper scene to showcase high-end dining and hawker favourites: the ubiquitous, colourful restaurant lightboxes. Forming the shape of the island, and placed against a typical busy Singapore street filled with hungry diners at night, you could say the installation is a visual tasting menu of the many food offerings in Singapore.
The Food campaign was developed at BBH Asia by executive creative director Steve Elrick, creative directors Noel Yeo and Shawn Loo, art director Evonne Ng, copywriter Elena Fletcher, producers Michelle Tan and Lesley Chelvan, account management team John Hadfield, Richard Powell, Jonathan Kang, planner Fredrik Sarnblad, with 3D work done at Serial Cut.