Yeo Valley, the UK dairy brand, is running a second musically driven advertising campaign, following on from 2010′s rap group with boy band “Churned”. The balladeers wander through the country, giving us their musical take on the values of country life and organic farming. The campaign includes an online karaoke contest, where Yeo Valley Facebook users can sing along to the Yeo Valley ad music and will be rated on their performance. The winner of the competition will have the opportunity to feature in a 30 second version of the TV ad, which will appear as part of the live X Factor final on 11th December. Churned’s debut single, ‘Forever’ is available on iTunes for 79p.
Click on the image below to play the Churned Forever video in YouTube (HD)
Click on the image below to play the Behind the Scenes video in YouTube (HD)
Click on the image below to play Learn the Dance Moves video in YouTube (HD)
Click on the image below to play the 2010 Rap video in YouTube (HD)
Credits
The Yeo Valley campaign was developed at BBH London by creative director Rosie Arnold, creative team Jonny Durgan and Martin Reed, producer Sam Robinson, team manager Josie Robinson, team director Mark Whiteside.
Filming was shot by director Jonathan Hopkins via Pulse Films with producer Shirley O’Conner and director of photography Denzil Armour Brown.
Post production was done at Absolute Post. Editor was Sam Gunn at The Whitehouse Post. Sound was produced at Wave Studios.
Music is by Boi1da. Lyrics are by Mr George.
