Yardley Oatmeal Spot Clear Blemishes

Yardley’s Oatmeal Spot Clear product was promoted in South Africa with an outdoor advertising campaign featuring serene landscapes disrupted by a can floating in the water, grafitti in the forest, and an oil rig on the horizon. “The smallest blemish can ruin everything.” The “Can” ad won a Silver Outdoor Lion at Cannes International Advertising Festival.

Oatmeal Spot Clear Can advertisement

Oatmeal Spot Clear Grafitti advertisement

Oatmeal Spot Clear Oil Rig advertisement


The Can advertisement was developed at Bester Burke Slingers, Cape Town, by executive creative director Stephen Burke, creative director Wallace Seggie, art director/copywriter Oskar Petty, art director Tim Jones, account manager Michele Peterson, account supervisor Shirley Bester, and art buyer Nina Harle.