Yahoo has launched a new advertising campaign promoting the New Yahoo Mail service, with a series of animated television and online commercials. Faster, better at fighting spam, and redesigned to be perfectly simple; The New Yahoo Mail offers its users a brighter and more friendly experience. Viewers are taken on a visual journey through fun and exciting worlds which underline the new features of its web based mail, with special focus on speed, design and dealing with spam. Production by PandaPanther involved extensive use of illustrative 3D landscapes, colorful characters and a series of special effects & interstellar magic.
Click on the image below to play the Anthem video (30 sec) in YouTube (HD)
Click on the image below to play the Spam video (15 sec) in YouTube (HD)
Click on the image below to play the Design video (15 sec) in YouTube (HD)
Click on the image below to play the Speed video (15 sec) in YouTube (HD)
The Yahoo Mail animation campaign was developed at Yahoo! Creative Group by executive creative director Dante Lombardi, creative director Jason Siciliano, art director Jared Kozel, copywriter Jason Siciliano.