XBox Kinect Effect Growing

Microsoft has launched a new commercial featuring the Xbox Kinect sensor. The Kinect Effect commercial, timed to mark a year since Kinect’s launch in 2010, illustrates ways in which the Kinect began as a gaming device but has since been used in other innovative ways, including the fields of medicine, education and and musical creativity.

Xbox Kinect Effect Space

Kinect Effect Credits

The Kinect Effect was developed at Twofifteen McCann by chief creative officer Scott Duchon, creative directors Paul Caiozzo and James Robinson, art director Nik Daum, copywriter Neil Bruce, director of integrated production Tom Wright, senior producer Mai Huynh.

Filming was shot in Prague, Czech Republic, by director Malcolm Venville via Anonymous Content with executive producer SueEllen Clair, production designer Chris Jones, director of photography Richard Henkels, working with local production service company Stillking, Prague.

Editor was Christjan Jordan at Arcade Edit, with executive producer Deanne Mehling, post producer Kirsten Thon-Webb, assistant editor Andrew Leggett.

VFX and post production was done at Brewster Parsons by VFX supervisor Simon Scott, Flame lead Simon Scott, designer Alex Komin, designer Chris Saunders, CG artist Spatial Harmonics, compositor Emily Bloom, producers Chandra Irving and Rebekah Koerbel, executive producer Darcy Parsons. Telecine was produced at New Hat by colorist Beau Leon.

Original music was composed and arranged at Q Department. Sound was designed by Brian Emrich at Trinitite Studios, and mixed by Rohan Young at Lime Studios with audio producers Jessica Locke and Bruce Hortwitz.

Music is Vitamin String Quartet’s cover of The Pixies’ Where Is My Mind?

Xbox Kinect Effect DNA Classroom

See more on the Kinect Effect at Microsoft.