WWF is celebrating 50 years of conservation history with “The World is Where We Live”, an advertising campaign developed by Ogilvy. A commercial, “Side by Side”, connects to an online campaign at myworld.panda.org and wwf.panda.org/50, with the aim of creating a beautiful map of global awareness every time a new user takes a journey. What does your lipstick, or your sandwich, or that souvenir you picked up on your last holiday have to do with conservation? The site invites support for Save the Souvenir (community conservation in eco-tourism), Save the WOW (stopping poaching), Save the Sandwich (sustainable seafood), Save the Lipstick (sustainable palm oil), Save the Laptop (sustainable industry in China), Save the Fridge (combating climate change), Save the Dive mask (protecting coral reefs), Save the T-Shirt (saving freshwater), Save the Table (protecting forests).
Click on the image below to play the World Is here We Live video in YouTube (HD)
The Side by Side ad was developed at Ogilvy and Mather, New York, by executive creative director Andy Bird, creative director Sue Higgs, agency producer Nick Fewtrell, head of TV Russell Benson.
Editor was Chris McKay at Cut + Run.
Music is Little Life by T.W.L (ft Ryan Geddis).