WWF Australia has launched “Love Your Forests“, an advertising campaign focusing on responsible shopping. Cartoon character Harry Ficus, a ‘responsibly made’ tree that can turn into tables, chairs and tissues appears in a television commercial, print advertisements and a children’s book, printed on Forest Stewardship Council certified paper, called The Adventures of Harry Ficus.
Click on the image below to play the Harry Ficus video in YouTube (HD)
The Adventures of Harry Ficus campaign was developed at Leo Burnett, Sydney, by executive creative director Andy DiLallo, copywriter Brad Grey, art director Jim Walsh, illustrator John-Henry Pajak, TV producers Margot Fitzpatrick and Rita Gagliardi, print producer Michelle Browne, group account director Paul Everson, working with Lawrence Hennessy, head of marketing for WWF Australia.
Animation was produced by Mighty Nice, Sydney.
Media was handled by Starcom.