Wrangler’s Spring/Summer 2011 marketing campaign, the ‘Stunt Campaign‘, brought together the primal energy of the We Are Animals series with the action associated with the Western roots of the brand. ‘Stunt’ features Hollywood stunt people performing the modern equivalent of cowboy and rodeo rider stunts on the ‘New York’ streets of Paramount Studios in Los Angeles. Images from the print (style magazines) and outdoor (European billboards) advertising campaign won a Silver Press Lion and Silver Outdoor Lion at Cannes International Festival of Creativity.
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Adam Kakembo, Marketing Director for Wrangler for Eurpe, Middle-East and Africa, explains how Wrangler draws its heritage from cow-boys and its connection to the Wrangler Stunt campaign. Click on the image below to play the video in YouTube (HD)
The Stunt campaign was developed at Fred & Farid, Paris, by creative directors/art directors/copywriters Frederic Raillard and Farid Mokart, art directors Juliette Lavoix and Celene Moeur, account managers Nathalie Chopra and Johanna Najar, account supervisor Emmanuel Ferry, art buyer Dominique Mornet, photographer/director Cass Bird, director of photography Keith Leman, working with Wrangler EMEA marketing team Adam Kakembo, Dieter Jacobfeuerborn, Alessandro Vigano and Yasemin Akkaya.