Wrangler Mark Your Territory

Wrangler has launched “Mark Your Territory”, a new integrated advertising campaign promoting the FW11 Collection (Fall/Winter 2011), exploring the ways humans mark our territory using street art, graffiti, illegal carvings and body art. A short commercial defines “to mark its territory” as an action consisting of placing a recognizable sign to indicate the ownership of an area”, and points viewers to the campaign on weareanimals.com. The site invites viewers to interact with each scene, propelling models into their scenes.

Wrangler Mark Your Territory Scenes

Click on the image below to play the Mark Your Territory video.

Wrangler Mark Your Territory Scenes
Wrangler Mark Your Territory Scenes
Wrangler Mark Your Territory Posters
Wrangler Mark Your Territory Walls
Wrangler Mark Your Territory Rocks
Wrangler Mark Your Territory Scenes
Wrangler Mark Your Territory Hair
Wrangler Mark Your Territory Fallback
Wrangler Mark Your Territory Scenes

Mark Your Territory Credits

Filming was shot by directors Zubicky & Tempelman via Stink Digital.

Filed under: Commercials, Interactive, Print, Wrangler

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