WWF France is running a print advertising campaign connecting the plight of the Bluefin Tuna (Thon Rouge) with the popular causes of the panda, rhinoceros and gorilla. Tuna are shown wearing panda, rhino and gorilla masks, with the question, “Would you care more if I was a panda?” The campaign is a continuation of an earlier print advertisement run in November 2010 in which readers were encouraged to join protests carrying white flags. The original print ad asked the question in French. “Feriez-vous plus attention a moi si j’etais un panda?”.
“The Bluefin Tuna is being hunted to extinction. So, like a few other species, it would appreciate your help”.
Le thon rouge est en danger. Si nous voulons offrir un avenir a cette magnifique espèce. En 2011, mettons un terme aux pratiques de pêche industrielle et protégeons ses zones de reproduction. Du 17 au 27 Novembre 2010, “Hissons le drapeu blanc pour le thon rouge”. Retrouvez-nous sur www.wwf.fr et www.planete-attitude.fr le premier reseau social nature-environnement.
The Blue Fin Tuna campaign was developed at Ogilvy, Paris, by creative director Chris Garbutt, copywriter Arnaud Vanhelle, art director Benoît Raynert and photographer Thomas Mangold. Photographer for the earlier print ad was Régis Fialaire, with retouching done by Brigitte Carasco.