WHO (World Health Organisation) is using World No Tobacco Day 2011 (May 31) to promote a public health treaty, the “WHO Framework Convention on Tobacco Control”. The tobacco epidemic kills nearly 6 million people each year, of whom more than 5 million are users and ex‑users of tobacco and more than 600 000 are nonsmokers exposed to second-hand smoke. The WHO FCTC is presented as the world’s answer to the tobacco epidemic. Adopted by the World Health Assembly in May 2003 and entered into force less than two years later, it now has more than 170 Parties, making it one of the most rapidly embraced treaties in the history of the United Nations. World No Tobacco Day 2011 highlights the critical importance of ensuring full implementation of the WHO FCTC. Included below are the 2011 PSA and poster (also available for download on the WHO site), along with the provocative 2010 poster series.
Click on the image below to play the World No Tobacco Day 2011 video in YouTube (HD)