The International Cricket Council (ICC) has been running a print and outdoor advertising campaign in India, Bangladesh and Sri Lanka featuring streets painted with cricket-related scenes. “See a finger silence a nation”. “Watch countries fight to protect their boundaries”. “Nothing unites a country more than 11 common rivals”.
The Streets campaign was developed at Ogilvy, Mumbai, by chief creative officers Abhijit Avasthi and Rajiv Rao, executive creative director Piyush Pandey, senior creative director Sukesh Kumar Nayak, senior creative director/art director Heeral Akhaury, art directors Vinit Sanghvi and Devang Patel, copywriters Sukesh Kumar Nayak, Lolita D’souza and Vedashree Khambate, account team Navin Talreja, Dharam Valia, Mudit Trivedi, Rahul Bhambri and Sukhvinder Singh Wilkhoo.