Wonderbra is running “The Ultimate Plunge”, an integrated campaign promoting the Ultimate Plunge bra, the perfect solution for this season’s low necklines. The campaign started with a bungee jump in front of a huge image of Wonderbra girl Adrian Ceranova projected onto London’s Battersea Power Station. The Ultimate Plunge stunt, run at 00:00 hours on Tuesday 6th December, featured three women selected from Wonderbra’s fan and online database.
Click on the image below to play the video in YouTube (HD)
Women are now invited to enter into an online draw to win a style consultation with TOWIE star and fashionista Lydia Bright and a VIP night out in London. New Wonderbra ambassador Bright will also be producing exclusive Facebook content in collaboration with Wonderbra throughout the month, engaging with fans via print and online interviews and online product demos.
The Ultimate Plunge campaign was developed at Iris, London and Manchester.
Photographs are by Ian Gavan, Getty Images.