Windows New PC In the House

Microsoft has launched a new advertising campaign, expanding on the “I’m a PC” approach developed by Crispin Porter + Bogusky. The campaign features real couples with outdated PCs who have Microsoft set up a personal store in their home. The first television commercial, “Julie,” introduces us to a woman who doesn’t want a new computer because she doesn’t believe “there’s something out there better than what I’ve got now.” After learning about the different PC options available to her, she chooses a PC running Windows 7. The new ads feature several different PCs from a variety of vendors, including Sony, HP, Samsung, Lenovo, Acer and Asus, and invites viewers to a site, www.windows.com/newpc.

Windows PCs in the House


Click on the image below to play the Julie commercial in YouTube (HD)

Meet Your New PC

Meet The PC Family

Credits

The New PC In The House campaign was developed at Crispin Porter & Bogusky.

Filed under: Commercials, Microsoft

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  • Shelley Chapman

    I have an 8 year old computer and I am ready to throw it out the window. It is Windows tells me I have over 2000 errors on my computer and I do not understand how this has occured. I am very interested in getting a laptop, however I am not sure what it is I am looking for. I want it mostly for recreation purposes. Some accounting and pictures. I am totally computer illiterate.
    I am also asking if you have any contests to win a laptop, as I am on disability, and for me to go out and buy one is pretty much impossible.
    Can you help me???
    Thank You
    Ms. Shelley Chapman