Microsoft has launched a new advertising campaign, expanding on the “I’m a PC” approach developed by Crispin Porter + Bogusky. The campaign features real couples with outdated PCs who have Microsoft set up a personal store in their home. The first television commercial, “Julie,” introduces us to a woman who doesn’t want a new computer because she doesn’t believe “there’s something out there better than what I’ve got now.” After learning about the different PC options available to her, she chooses a PC running Windows 7. The new ads feature several different PCs from a variety of vendors, including Sony, HP, Samsung, Lenovo, Acer and Asus, and invites viewers to a site, www.windows.com/newpc.
Click on the image below to play the Julie commercial in YouTube (HD)
The New PC In The House campaign was developed at Crispin Porter & Bogusky.