Windows New PC In the House

Microsoft has launched a new advertising campaign, expanding on the “I’m a PC” approach developed by Crispin Porter + Bogusky. The campaign features real couples with outdated PCs who have Microsoft set up a personal store in their home. The first television commercial, “Julie,” introduces us to a woman who doesn’t want a new computer because she doesn’t believe “there’s something out there better than what I’ve got now.” After learning about the different PC options available to her, she chooses a PC running Windows 7. The new ads feature several different PCs from a variety of vendors, including Sony, HP, Samsung, Lenovo, Acer and Asus, and invites viewers to a site, www.windows.com/newpc.

Windows PCs in the House


Click on the image below to play the Julie commercial in YouTube

Meet Your New PC

Meet The PC Family

Credits

The New PC In The House campaign was developed at Crispin Porter & Bogusky.

Filed under: Commercials, Microsoft

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