Personal PC Store In the House

Microsoft has launched Personal PC Store, a new advertising campaign expanding on the “I’m a PC” approach developed by Crispin Porter + Bogusky. The Personal PC Store campaign features real couples with outdated PCs who have Microsoft set up a personal store in their home. The first television commercial, “Julie,” introduces us to a woman who doesn’t want a new computer because she doesn’t believe “there’s something out there better than what I’ve got now.” After learning about the different PC options available to her, she chooses a PC running Windows 7. The new ads feature several different PCs from a variety of vendors, including Sony, HP, Samsung, Lenovo, Acer and Asus, and invites viewers to a site, www.windows.com/newpc. The campaign is supported by print activity running in titles including The Times, The Guardian and Metro, with online ads running until September.

Windows PCs in the House

Click on the image below to play the Julie commercial.

Click on the image below to play the Cheryl commercial.

Click on the image below to play the Erika commercial.

Click on the image below to play the Lindsey commercial.

Meet Your New PC
Meet The PC Family

Personal PC Store Credits

The New PC In The House campaign was developed at Crispin Porter & Bogusky, by chief creative officers Rob Reilly and Jeff Benjamin, executive creative directors Tiffany Rolfe and Jason Gaboriau, creative directors Dave Steinke and Matt Ian, associate creative directors Andy Pearson, Dave Deroma, Tim Blount and Peter Knierim, copywriters Ryan Raab and Alex Sarn, art directors David Gonsalves, Tushar Date and Dustin Tomes, interactive art director Pelun Chen, associate design director Greta Ackerman, designer Nick Grappone, interactive digital artists Tim McCracken and Sara Corenzwit, director of integrated production Ivan Perez-Armendariz, group executive producer Paul Sutton, executive integrated producer Tony Tung, junior integrated producer Dan Corken, senior art producer Rebecca O’Neill, junior art producer Amber Heinert, development partner Hook.

Photographer was Toby Pederson.

Filming was produced at Smuggler.