Thinking Group in Hong Kong promoted its sales of Westone earphones with a series of outdoor posters featuring selections from Tchaichovsky’s Waltz Opus 48, Mozart’s Serenade No. 13, K 525 and Beethoven’s Opus 67, Symphony No. 5. Every individual detail was formed with real earphones, cords and accessories. The tagline: “Hear Every Detail”. The campaign won a Silver Outdoor Lion at Cannes International Festival of Creativity.
The Westone Earphone campaign was developed at DDB Hong Kong by executive creative director Jeffry Gamble, creative directors Paul Chan and Ong Shi Ping, art directors Ciff Luk and Ong Shi Ping, Paul Chan and Karen Au Young, copywriters Paul Chan, Ong Shi Ping and Ciff Luk, photographer Tim Lau.