Westlake Zombie Preparedness
Westlake Hardware in Omaha, Nebraska, is running a Zombie Preparedness campaign, with flyers, posters and videos designed for both humans and zombies. The ACE Hardware outlet wanted to grow its younger adult customer base, who have a one-stop-shopping habit of returning to the same big box stores for hardware needs. They knew they would need to update the brand’s tone and look a little to connect with this demographic, but didn’t want to lose the brand’s core, centered on expert assistance and friendly service. To reach this goal, Bozell pitched a social media campaign for the Halloween season about zombies.
With the help of ZombiesUnite.org, zombies are taking a stand against this unfortunate trend with protests at Westlake stores. ZombiesUnite.org is the first nonprofit organization created with the mission of advocating on behalf of the undead. It has come to the attention of ZombiesUnite.org that residents are being encouraged to shut zombies out from their homes—and society.
“Zombies were people once too, just like you and me,” said ZombiesUnite.org advocate Ricky Braneberger. “There is no reason that, with limb reattachment procedures and regular formaldehyde treatments, zombies can’t become normal, functioning citizens.”
Zombie Broadcast System is the first zombie news team to cover the zombie events. Initial human reactions to the zombie awakening, led by the self-described “Zombie Preparedness Headquarters” http://www.westlakehardware.com/zombies, have been less than welcoming to the zombie population. So today they marched in protest. Click on the image below to play the video in YouTube (HD)
Click on the image below to play the Zombies Shopping video in YouTube (HD)
Click on the image below to play the Zombies Acceptance Certification video in YouTube (HD)
The Zombie Preparedness campaign was developed at Bozell, Omaha, by creative director Scott Rowe, Scott Bishop, art director/illustrator Dan Greve, copywriter Kerrey Brennan, with interactive production by Ryan Weidman and Brian Wetjen.
Published: October 2011