Westfield is promoting the opening of a new shopping centre in the UK with a century of dancing, a countdown of East London dance styles, fashion and music through the years. The Westfield Stratford City shopping centre is opening on September 13, 2011. Filming was shot over 4 days in east London locations with hundreds of costume changes. Music by Tristin Norwell takes a simple tune and interprets it for each decade over 100 years.
Click on the image below to play the Westfield Dance video in YouTube (HD)
The Westfield Dance ad was developed and distributed by The Viral Factory, London.
Filming was shot by Jake Lunt.